Friday, November 18, 2011

Benetton's efforts to undo hate

I am a Benetton fan and have been ever since I got my first t-shirt in the fifth grade. I have loved their products and  have been a huge fan of their ad campaigns. The latest one is no exception. The visuals of the lip-locked sworn enemies are simply wonderful. My favorites are these:
From Huffpost


From Huffpost



I wish the company hadn't given in to pressure from the Vatican  though. 'Constructive provocation' is a useful strategy when all else fails no?

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